LeadershipCommunication

The 5 Times Rule

Shawn Slusser30 Mar 2025

Ever wonder why people don’t act after you’ve told them what to do?

BTW…The same rule applies at home, especially with your kids. 😉

You can read more in my previous post: The Five-Times Rule for Communication

Title slide — a hand holding a megaphone, headlined “5 Times Rule,” with “Want your message to stick? Say it 5 Times!”

“Why 5 Times?” — a road-closed barrier icon, with “Because:” and bullets: Attention is limited; Trust isn’t automatic; Clarity takes time.

“Expect just 20% will stick. It takes repetition to get to 100%.” — five ring gauges: 1st “This is new to me” 20%, 2nd “That sounds familiar” 40%, 3rd “Maybe I should listen closer” 60%, 4th “I get what your saying” 80%, 5th “I’ve got it!” 100%.

“Think about it… Ads work the same way!” — a person reading a tablet full of “Sale!” ads, with “Consumers need to see an ad 5–7 times before taking action.”

“You’ll know it’s 100% when… they say it before you do!” — two figures in conversation with a speech bubble.

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Originally posted on LinkedIn

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